When Startup Science set out to raise funding through NetCapital, they needed more than just a video — they needed a signal. A way to distill the scale of their mission into three unforgettable minutes that would resonate with both seasoned investors and community backers. I partnered directly with their founder and CEO, Gregory Shepard,…
When Startup Science set out to raise funding through NetCapital, they needed more than just a video — they needed a signal. A way to distill the scale of their mission into three unforgettable minutes that would resonate with both seasoned investors and community backers.
I partnered directly with their founder and CEO, Gregory Shepard, to guide the project from early concept through final, compliance-approved delivery.
The Challenge
The original script was over 7 minutes long — too ambitious for an investment platform that demands brevity and clarity. We needed to cut it in half without losing the heart of the message.
The Process
Over four weeks, I led the project across multiple phases:
- Script Refinement:
I worked with Gregory to restructure and distill the narrative, cutting redundant sections and strengthening key moments. Our final script landed at 3 minutes and 19 seconds — tight, clear, and compelling. - Voice + Sound:
I performed the voiceover myself, customizing tone, pacing, and delivery to suit the emotional arc. I composed custom music (blending AI tools and personal production) and layered cinematic sound design to elevate the viewer experience. - Visuals + Flow:
I built the video using AI-enhanced visuals, stock integration, and motion cues that matched our script. Each segment was paced to maximize engagement and clarity. - Collaboration:
I shared progress in iterative drafts to minimize surprises and keep the team in alignment. By getting compliance approval on the final script before production, we avoided costly late-stage changes.
The Outcome
The final product was a high-impact investor video that successfully supported Startup Science’s community investment round on NetCapital.
It’s a powerful example of what can happen when creative direction, business storytelling, and founder vision are aligned.
If you’re preparing a funding campaign — especially on NetCapital, WeFunder, or StartEngine — I can help you craft a video that builds trust and drives results.